Future Fit Group Marketing Collateral
Layout, Motion Graphics, Logo design, branding design, digital asset design, photo editing.
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As part of my role at Future Fit Group I was responsible for the design, creation and management of a wide variety of marketing collateral. The main bulk of this work was building and updating the Sales Toolkits and Email Headers utilised in partnership with our sales team to assist in lead conversion and as assistive tools during client calls. I also contribute to social media posts and work alongside fellow marketers to develop ideas and ensure posts maintain branding across platforms.
My Role
Sole designer (Studio position at Future Fit Group)
Timeline
July 2023 - continuous monthly updates
Tools
Illustrator, InDesign, Photoshop, After Effects, Adobe Acrobat, Flipsnack
School of Personal Training Sales Toolkit
The screen recording is a quick display of the Sales toolkit in action. It is utilised as an online flipbook to allow the addition of video content motion graphics and dynamic contextual links, as this is a linked resource updates are live instantaneously and allow me to work with our sales department with reactive, dynamic changes to assist in lead generation and conversions.
Future Fit Sales Toolkits number 8 in total and I built each one from scratch, this required the use of multiple Adobe programs working n tandem to create the final product.
The main body of the sales toolkits are built in InDesign with illustrated elements drawn in illustrator, photography edited and sharpened in Photoshop, motion graphics and buttons created in After Effects and video created and edited in Premiere Pro.
The main body of the sales toolkits are built in InDesign with illustrated elements drawn in illustrator, photography edited and sharpened in Photoshop, motion graphics and buttons created in After Effects and video created and edited in Premiere Pro.
Animated Email Headers
The above email headers are created to top the content we send to customers as part of the monthly sales promotions, these are the 3 standard templates based on the Future Fit brand with a focus on a continual line illustration representing the continuous journey of learning and development.
They are created in adobe Illustrator to allow easier customisation of vector assets and the motion graphics are created in After Effects to finalise the design. They require design within some tight restrictions as they are distributed through MailChimp and have a maximum file size of 2mb that requires some fine tuning to maintain quality with animation at such a small size.
They are created in adobe Illustrator to allow easier customisation of vector assets and the motion graphics are created in After Effects to finalise the design. They require design within some tight restrictions as they are distributed through MailChimp and have a maximum file size of 2mb that requires some fine tuning to maintain quality with animation at such a small size.
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Below are a selection of seasonal specific email headers. Depending on the marketing campaign at the time different art style and thematic decisions require modified designs.
These designs were a part of the winter campaign of 2025 and required me to adjust the standard branding to fit alongside certain themes. This was an intensive project involving collaboration between multiple departments and contributed substantially in quarterly improvements on our click through rate (up 17% vs the year before) and the most profitable Black Friday period in Future Fits history.
These designs were a part of the winter campaign of 2025 and required me to adjust the standard branding to fit alongside certain themes. This was an intensive project involving collaboration between multiple departments and contributed substantially in quarterly improvements on our click through rate (up 17% vs the year before) and the most profitable Black Friday period in Future Fits history.
